Professional medical Tourism in India – Major 5 Explanations for the Boom

Western shores are no extended ‘greener’ for persons living in India who utilised to hurry to international locations these as U.S.A and U.K in the hope of obtaining much better medical amenities.

The burgeoning Healthcare Tourism market has witnessed the stream of professional medical travelers from the Western international locations to establishing nations these kinds of as India. So, what has led to emergence of this inverse development?

Poised to be India’s up coming massive sector, the healthcare tourism business in the region is expanding by leaps and bounds. Ranked by quite a few surveys as the best 5 destinations in the planet, India plays host to more than 150,000 professional medical tourists each yr. The Indian health care field is envisioned to become a US$280 billion market by 2020. A CII-McKinsey report that India’s clinical tourism sector is very likely to encounter an astonishing growth amount of 30% for each 12 months and the country’s earnings via health-related tourism would go up to $2 billion by this yr.

Let us acquire a glance at the major 5 good reasons for India’s reputation as a healthcare desired destination.

1. Value: According to a report posted in the major journal BusinessWorld report, a heart bypass operation will incur an expenditure of US$144,000 in the U.S., US$25,000 in Costa Rice, US$24,000 in Thailand, US$20,000 in Mexico and US$8,500 in India. The aggressive pricing of the Indian professional medical tourism industry is its most worthwhile aspect. The coronary heart medical procedures centers, dental clinics, orthopedic facilities and bariatric medical procedures centers are featuring expert services at a appreciably lesser price as in comparison to America and U.K. An orthopedic surgical procedures in Apollo medical center at New Delhi, India costs about $6300 as when compared to $20,000 that it charges in the U.S. Also, dental implants cost only about $900 in Indian dental clinics as in comparison to close to $3,500 in the U.S

2. Quality of Health-related Treatment:The 2nd reason for India’s recognition as a health-related desired destination is the availability of state of the art healthcare tools and slicing edge technology. India has the largest range of USFDA (U.S. Foods and Drugs Administration)-authorised drug production models exterior the U.S. The non-public hospitals in India, namely the chain of ‘Apollo Hospitals’ that runs a lot more than 50 hospitals with over 8,500 beds in the significant metropolitan areas of India these as New Delhi, Bangalore, Chennai and Kolkata and ‘Max Healthcare’ that operates eight health-related centers in the metropolis of New Delhi by yourself, have served create India’s renown as a region that features of environment-class health-related facilities. Apollo Hospitals draw in the greatest quantities of worldwide individuals followed by hospitals these types of as Max, Fortis and Workhardt. Other well known hospitals in India include the Escorts Clinic and Investigate Centre, All India Institute of Medical Sciences, Kerala Institute of Health-related Sciences and Institute of Cardiovascular Health conditions. The state has also adopted the Public Private Partnership (PPP) Model to provide a boost to the health care infrastructure in the region.

3. Wellness Tourism.India is dwelling to wellness tourism, one particular of the emerging traits in the professional medical tourism marketplace. The Indian Spa marketplace offers a mix of traditional Ayurvedic, Chinese and Thai tactics. Professional medical tourists from all more than the entire world vacation to India for spa and wellness holidays and preventive wellness products and services that consist of DNA testing and stem-mobile banking. Indian Spa marketplace offers of almost 2,300 spas operate by 20-25 spa facilities that are unfold more than small and big towns, mostly concentrated in the Southern states of States of Kerala and Karnataka. The different therapeutic massages of Kerala are specifically well-known between the travellers. Birla Kerala Vaidyashala Ayurvedic Spa Services is one particular of the well-liked spa facilities in the region.

4. Exotic Area.Theenticing elegance of Taj Mahal, the pristine beach locations of Goa & the comforting backwaters of Kerala, the exotic spots of Rajasthan & Jaisalmer and the amazing landscapes of Kanyakumari are some of the vacationer points of interest that include to the mesmerizing attraction of the place. The place delivers a best gateway to a rejuvenating holiday for the medical travellers.

5. Highly Skilled Medical professionals: India makes the largest selection of physicians, nurses and medical professionals in the globe. The place generates all over 30,000 medical professionals and nurses each year. The British impact on the health care education and learning and the ability to talk English fluently has helped additional produce international overall health treatment in the country. Lots of of the doctors in India have both researched in the prime professional medical establishments of the planet or have obtained their schooling overseas. Most medical practitioners in India are bilingual, board accredited and accustomed to working with foreign people.

All these factors make India an best spot for people seeking an escape from the exorbitant expenses of clinical therapy in their individual place. Not only are the low expenses of various health care services, this kind of as the value of gastric sleeve in India, tempting ample for the medical holidaymakers, but also the likelihood to discover this fascinating place that appeals to them in hordes each yr.



Supply by Rashmi Kalia

What Will Be the Future Scope of Digital Marketing in India in 2018?

Digital marketing in India seems to be on the cusp of a revolution. The Enormous growth in the use of smartphones, easy access to the internet through smartphones and other devices, increasing use of social media through mobile and increasing use of online shopping portals do indicate that the time is right for online marketing avenues to become a serious contender to traditional marketing avenues in India.

People here have already demonstrated that they have an appetite for online shopping even if they are not able to hold and touch the product while buying. This denotes a change in mindset. This change is evident in another dimension. It is the dimension of entertainment. People are now spending more time on social media, WhatsApp, blogs, forums, etc., compared to print and television media. Let us go, through some of the future scope and future of digital marketing in India in 2018.

Interactive platforms are becoming popular

What has truly revolutionized the landscape of marketing opportunities is the interactivity of various social media platforms, blogs, forums, etc. People are now able to express their opinion, feelings, emotions, and problems through Facebook, Twitter, blogs etc. There are forums where you can post your grievances, complaints or problems and you can get replies or solutions from different users of the forum from around the world as well as around India.

These platforms really offer a vent to the repressed feelings, emotions or problems of the common public. People are now discussing their problems more and more in these forums and blogs. Online marketers have a huge opportunity here. Through clever use of Facebook, Twitter, Instagram etc online marketers can get a bird’s eye view of the emerging trends in consumable goods and services. Therefore, interactive platforms like different fora, blogs etc are on the cusp of a big leap in the coming year. The 2018 digital marketing trends will highlight all the important aspects of the digital marketing industry.

Video content is increasing by leaps and bounds

The use of the 4G mobile network, video streaming etc are making it easier to play video on smartphone and tablet in India. Concurrently, low-cost data packs are enabling even the lower level users to go through video content, television soaps, movies, sports, etc. in their handheld devices. This is revolutionizing the world of video content, and digital marketers clearly have an ocean of opportunity here.

There has always been a repressed hunger for video content. The enabling scenario is adding a fillip to this. Moreover, the integration of video content with social networks is compounding the power of video. The next generation of people are latching up to video content like never before and are sharing, liking and putting comments on those videos. This has created an immense opportunity for video content creators.

Regional language helps in gaining ground in different provinces

India is a country of unity in diversity. There are different languages spoken in different provinces of India. Any one-size-fits-all solution for video, written or other content or app does not appeal to a wide base of audiences in India. It calls for content and apps in different regional languages. The audience wants solutions, forums, blogs, and content in their own language. This has really added a fillip to regional language apps, forums, sites, and blogs. Here is a good opportunity for digital marketers to interact with potential customers in regional language and launch products aimed at different regional language niches.

Personalized content is preferred by most people

A survey report on the Indian market has brought to the fore a fact that over 75% of surveyed consumers prefer personalized digital content. This indicates a rapid transformation in online behavior of consumers that have the potential to usher in new online marketing dynamics. There is now an immense potential in personalized content delivery that can tell a unique story about every consumer based on their online behavior in social media, blogs, and other places. It has been shown that real imagery generates twice the amount of interest compared to generalized imagery. So personal visual content is going to be the future of content delivery in 2018. This trend brings with it a scope for personalized digital content production and delivery.

Native ads are increasing

Interruptive ads are vexatious. These ads are mostly irrelevant to the content that the user is engaged in. Out of context advertisements and pop-ups frustrate the viewer and may even force him or her to close the content. Native ads, on the other hand, display their content in a quiet and non-distracting way. The most attractive feature of this type of ads is that they blend with the environment or the content that the user is engaged or most comfortable with. They blend in such a modest way that users sometimes don’t even notice the ad or content as a separate entity. This helps garner far more clicks or page views in comparison to disruptive inline, banner or other ads. So designing native ads is the way to go in future Indian online marketing effort.

The future

As per industry estimates, the value of the online marketing is pegged at $ 68 million. With all other industries have a lackluster performance; this industry is growing at the rate of knots. The striking point in this regard is that there is no saturation in terms of growth as far as this industry is concerned. The digital marketing industry in India is excepted to cross billions by 2020 as online competition has become one of the main reasons to show your product significantly.

The concept of online marketing is enormous. Businesses cannot afford to neglect it as the future lies here. From an individual perspective, the career prospects look great. The balance is tilting towards this form of marketing. It has left the print media way behind in terms of scope and stature.



Source by Mamta Thakkar

Indian Tourism – Bane Or Boon?

Ever since the tourism boom in India, local environmentalist groups are clamouring about the threat that a rapidly expanding tourist industry poses to the country’s heritage and environment.

The Bane

This begs the question, who is harming the country’s heritage and environment in reality, the locals or the tourists?

Is it the tourists who are pilfering the country’s heritage and making a mockery of environmental regulations? Or should we actually credit it to our own insensitive citizens and officials, who don’t give a hoot about the heritage or the environment – if it means they can make a few extra bucks!

Tourists move around, explore, shop, and then go back; they don’t poach, deforest, pollute the rivers, misuse the land, or flout the environmental regulations of the country – they actually have more entertaining things to do with their limited time in a foreign land!

Rarely, does a tourist deface a heritage structure, it’s usually the local majnoos graffiti ‘Raju loves Meena’ that is seen on the structures, and not ‘Jim loves Jenny’.

The Boon

Fact 1: Tourism is India’s largest industry; it brings in 15% of foreign exchange income; employs 9% of our population; significantly contributes to the GDP – as reported by several surveys – in short it’s a boon for India.

Fact 2: Tourism offers global exposure; fresh perspectives and new trade avenues.

Fact 3: Revolutionary tourism practices enforced by the World Travel & Tourism Council and other such institutions are promoting geo and eco tourism practices that inspire respect for other cultures and environmental diversities. All that is left for us to do is to ensure that we ourselves and our officials respect and follow these practices.

India – Incredible India

India is a land of many cultures and tourism has increased the appreciation and understanding of the cultural melting pot of: passions, colours and spices that make India unique. Tourism in fact, creates a bridge of tolerance and acceptance among varied: races, ethnicities, nationalities and faiths, which promotes peace and prosperity – and not the destruction of ecology.

As a great man once said “Travel is fatal to prejudice, bigotry and narrow mindedness and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things can not be acquired by vegetating in one little corner of the earth all one’s life time.”



Source by Sitwat Khalid

Neonatal Care in India – Celebrating a Different Kind of Success

Sixty years after India’s independence, despite a “booming” urban economy, 300 million Indians (roughly the size of the USA) still live in abject poverty and one could argue that the biggest price they pay for being poor is their health. While health services in India are generally designed to be inclusive of all people regardless of caste, gender, geographic location, socio-economic status, or any other basis of exclusion, this doesn’t always hold true in practice.

One area where lack of inclusiveness can have especially dire consequences is that of newborn and child health. The country has the unfortunate distinction of claiming 30 percent of the total neonatal deaths in the world. Every year, 1.2 million of the 27 million babies born in India die within the first month of life, according to the latest National Family Health Survey (NFHS-III).

Part of the problem is limited access to hospital and institutional support. In India, 65 percent of all births occur at home, often without the assistance of a skilled birth practitioner. When something goes wrong, there is no one to help and often no plan to get the woman to the local medical center. In rural areas, women often die because transport is not available.

The Indian government has come up with schemes such as the National Rural Health Mission (NRHM) and the soon-to-be-launched National Urban Health Mission (NUHM). Both schemes give high priority to the issue of maternal and newborn health for marginalized communities, and seek to improve the availability of and access to quality health care for those at the lowest rung of the socio-economic ladder. Additionally, government programs such as the Janani Suraksha Yojana incentivize delivery in hospitals by encouraging mothers to opt for institutional deliveries.

Unfortunately, in a country of India’s size, many local communities are unaware of these schemes. Those that are aware of the schemes are often confused about the details and how to go about accessing the services. Even more common is the lack of awareness about why these schemes are important in the first place. In many Indian households, where the basic issues of survival take center stage, the health of mothers and their newborns is often sidelined.

Not so in Sabji village in Uttar Pradesh where Ms. Ramvati works. She is a government-sponsored trained Accredited Social Health Activist (ASHA). ASHAs are part of an initiative that falls under the NRHM with the aim of bringing communities and health services closer. Ms. Ramvati makes home visits to pregnant women in the village, educating them about safe birthing practices.

She explains that the process of bringing about change has not been easy, but using materials and training provided by a project called Sure Start has eased the way a lot. The project¾a five-year initiative based at PATH, an international not-for-profit organization supported by the Bill & Melinda Gates Foundation¾is working with rural communities in Uttar Pradesh and marginalized urban settlements in Maharashtra to help mothers and children survive and stay healthy.

Projects such as these work on the premise of community action and involvement. They work in tandem with the Indian government’s efforts to develop community-level systems for improved services. The goal is to actively engage with the community to bring about change from the inside out.

“Earlier, people were somewhat suspicious and some even forbade me from coming into their houses, but I now receive a lot of respect,” says Ms. Ramvati. “People ask me to sit, offer me tea, and actually listen to what I say.”

Ms. Sudama, a mother of three who is expecting her fourth child, says, “Didi [Ms. Ramvati] comes to our house, and therefore I know how to access a four-wheel vehicle when I need to go to the hospital. I have also kept the telephone number of the doctor handy.” Ms. Sudama’s birth preparation calendar-a gift from Ms. Ramvati-is displayed prominently on her wall.

On another of Ms. Ramvati’s visits, Ms. Sudama was given a tiffin box. While the expectant mother cannot break with the Indian custom of feeding her family first, she now uses the tiffin box to put aside some cooked food for herself and consumes it after everyone else. “I already have three children,” Ms. Sudama says, “but this time around I will do some things differently.”

At a time when India’s heroes and success stories are often about economic titans or big business ventures, it is important for us to remember and strive for another, more fundamental kind of success-we must celebrate, encourage, and support the numerous people who are working tirelessly to create tangible change from village to village, city to city, and life to life. Together they are doing something sacred… nurturing India’s future and the people who carry it for nine months.



Source by Vikas Sah

How To Accomplish Online Surveys

Some people may think that getting paid to take surveys is impossible. However, although finding a legitimate one may be difficult, companies who offer online surveys in exchange for cash or other forms of payment do exist. Online surveys are actually a great way to earn money on your own time. If you wish to earn through this job, follow the tips listed below to increase your chances of being hired.

  • Be prepared. Before you apply to survey sites, it is important that you are prepared. Assess and evaluate yourself and make a list of all your interests and hobbies. Different surveyors look for different types of people. Therefore, it is not recommended that you apply to every survey site that you see. Just look for the ones that best fit you and apply.
  • Fill out the surveys. Some companies offer screener surveys to help them with the screening process of their applicants. If you are faced with one of these, it is important that you take your time and answer questions concisely and completely. If surveyors see that you are efficient in expressing your opinions, you will be more likely to be given more surveys.
  • Regularly check the site and your email. When you just recently registered to survey sites, make sure that you regularly check their sites and your email. Surveys are usually sent through email, and if you do not regularly respond to them, companies and surveyors will think that you are taking them for granted and will decide not to send you any surveys anymore. Furthermore, some survey sites only offer a few surveys every month, if you think that you can handle two or more surveys, you can consider signing up with more companies.
  • Complete surveys. If you already have a number of surveys in your email, you can be selective and choose the surveys which you think you can answer best. However, if time is not an issue, you can choose to answer them all. After all, a higher income wouldn’t hurt right?

Because there are more and more people wanting to work for survey sites, a number of scammers are taking advantage and have been making an effort to create fake survey sites in the hopes of luring people in, encouraging them to pay and making them provide their personal as well as credit information. To avoid getting victimized by scam survey sites, you need to remember these things:

  • Never pay. A legitimate website will never ask an applicant to pay in order to gain access to the survey lists. When this happens, search for the company information, contact information, terms and conditions and privacy policy of the website. Scam websites usually do not have these information and if you find them hard to locate, it would be better to just leave the site.
  • Make sure that you will be compensated. Legitimate companies are upfront regarding how they compensate their members. If you come across a company who is asking you to complete a survey first without clear explanation of how you are going to be compensated, it would most probably turn out to be a scam.

There are also instances when survey sites are accused of being scams when they totally aren’t. Therefore, if you are an applicant, you need to check if there are age restrictions, if they offer payouts to your country and how they are going to compensate you. Different survey companies have different requirements and terms. Some just offer surveys to residents of North America while some just offer to residents of Asia. Some will pay in the form of cash while some will pay in the form of products, sweepstakes entries, points, etc. In addition, inquire with the company if there is a minimum payment amount. There are some sites which won’t allow you to cash in until you have reached the quota. Legitimate sites will usually explain all of these things to applicants. Still, you need to remember these things just in case you or they miss out on them.

To ensure that your survey site hunt is safe, it is suggested that you create a separate email account for the surveys. In this way, you can keep track of surveys much easier and if you do make a mistake of registering to a scam site, you are assured that none of your personal emails as well as credit information are at risk. Lastly, when you finally find a legitimate survey site, be entirely honest with your profile and make sure that you complete all of the needed details. A comprehensive profile will score you more surveys and earn you more money.



Source by Amit Kothiyaal

Residential Properties in Neral – What Makes Buyers to Buy High Flats

Are you looking for a stylish flat or an apartment in Neral, Mumbai? Property buyers are lured with various ongoing residential projects in the city of Neral by real estate developers.

According to a real estate survey, sales are crashing in India’s housing market. But this hasn’t stopped the real estate owners from launching new projects in Neral as well as Mumbai and Pune. Several ongoing residential projects in these cities are attracting buyers to make an investment.

In Neral, there has been a significant increase in construction work in affordable and ultra – luxury segments. The sale had gone up for flats and even in areas such as Mumbai’s metropolitan region and greater Mumbai, average property rates have also increased.

For capitalizing on environmental changes caused by proposed real estate laws and changes in economic scenario, companies are coming up with unique property formats. Not only developers are offering top-notch properties, but buyers are also demanding luxury homes, furnished with modern amenities. In order to attract buyers, developers are constructing stylish high – rise flats and apartments with world class facilities.

Apartments and flats have become quite famous among developers as they are building such constructions to differentiate their projects from other builders. Not just in Neral but skyscrapers have also begun making a mark on Mumbai’s skyline. The governing body of the city in 2011, gave a green signal to increase the maximum permissible height of high-rise buildings in Mumbai to hundred meters from 36 meters.

Many home buyers are willing to buy residential properties in Neral. To cater to this rising demand from buyers and wealthy buyers, developers have begun to build iconic premium 2 bhk flats in Neral. High – rise buildings are not just the need of the hour, but they do offer a stunning city view and this is the main reason why many home buyers prefer purchasing a flat on the top floor of such flats and apartments. These are plenty of benefits linked with living in a high rise building. Apart from the eye – catching views of the city, the exclusivity associated with such projects also attracts buyers. In a city like Mumbai, staying on the highest floor of a high rise apartment ensure clean, fresh air and zero noise pollution.

Such buildings have a status that can’t be replicated easily by other developers. There is also a status linked to such buildings which are hard to find in other projects. Many developers are trying to lure buyers by providing world class amenities like as a gym, garden, conference room or a swimming pool in such buildings. Since such buildings have a maintained entrance, security is also available.

In the last few years, residential properties in Neral have been announced by top real estate companies. These developers are collaborating with Indian property developers to attract home buyers with super – luxury, stylish and trendy penthouses and flats. So if you are willing to buy a property house in Neral, check the developer available on the internet.



Source by Mehul G Brahmbhatt

A Thorough Survey Before Buying Computer and Accessories Online

Computers are more than just needs, nowadays. We have become so much tech-savvy & dependable, that we need to take the help of the computers in our every single action. But only a buyer knows that a computer alone is not enough. You need to obtain other stuff which are necessary to conjoin with your computer.

The size, shape & price of the accessories of the computer vary depending on their functions. Each of them executes an additional feature that optimizes your computer usage. But as money is related to it, as a buyer, acquiring the accessories on the basis of your immediate requirements needs you to keep some factors in your mind before purchasing any one of them.

Printers: Gone are the days when you had to Xerox your documents out or copy them by yourself. The printer is one of the technical blessings that facilitates this problem. Now you can easily design the layout your valuable documents and make a print out whenever you want. A simple purchase of a good cartridge can save your time & money and helps you to avoid going out to a cyber café each time making the process more hassle-free.

Keyboard: When it comes to computer & accessories, this is the one you can’t avoid. Laptops have by default keyboards, but those who use desktops, know that keyboards are essential. From searching ‘best boots in the world’ to writing your novel, keyboards are the ones you need to click a lot many times. Keyboards have many versions and a keyboard with flexible keys helps you to get accustomed to using it.

Mouse: This tailed stuff is a big ‘yes’ for the desktop users. Mouse adds flexibility to your computer usage and net-surfing and helps to locate your cursor on the screen. However, though most of the users have shifted to laptops for the ease of usage, they still look out for the mouse to make it handy & comfortable.

Scanner: In this age of ‘paperless revolution’, few people opt for printing documents. Most of them go for scanning and sending them through mail or some other wireless service. Students & servicemen are the major users of the scanning machines, who need to scan a huge number of documents. Today, you can find scanner, printer & Xerox in one machine altogether that facilitates the usage and saves time.

Speakers: Nonetheless, speakers are as important as other computer and accessories. With a huge amount of videos, songs & audio files to listen to, speakers are the ones you should need. A speaker with a good sound quality & amenities can help you to get a serene audible experience. A home theater is the extended version of the speakers which fills your home with sound. Speakers give your computers an additional essence and make them loud.

Headphones: With speakers, headphones are needed too. Headphones help to listen to anything individually. They separate your personal experience and prevent them to be shared with others. A headphone with great audible facilities can be proved healthy for your ears.

With the upgrading & experimenting in this field, every day some new accessories are coming up which facilitates the usage day by day.



Source by Tapu Goswami

Role of the FEDAI

The Authorized dealers have to furnish an undertaking to the RBI in adhering to the terms and conditions that are introduced from time to time by the FEDAI. Thus, there are different rules for different transactions primarily to safeguard the interest of the importers, exporters’, general public as a whole and also the authorized dealers. FEDAI lays down the terms and conditions that survey the daily Forex transactions in India. Apart from this, it also supports its associate banks with regard to advising and assisting in the training of its personnel. It then certifies the foreign exchange brokers of India and announces the exchange rates to its associate banks.

The role of Foreign Exchange Dealers Association of India has witnessed a steady change over the past few years largely because of the ongoing integration of the international financial sectors and increase in liberalization. Several amendments have taken place in the foreign exchange after witnessing liberation of the financial sector from government regulations. In such circumstances, FEDAI acts as a catalyst and ensures smooth functioning of the markets while closely co-coordinating with the Reserve Bank of India and other group organizations. It takes maximum advantage from other associate banks through constant improvement in areas such as product customization, market intelligence, risk management, etc.

The topic of Foreign Exchange is very vast and very few bankers have gained mastery over. FEDAI has its own website which announces periodical market-related data which is accessible to the general public and to its members. In the year 2008, the FEDAI has released a treatise and a brochure marking the completion of its 50 years. It talks about the foreign exchange facilities that will be of great assistance to Indian citizens. It also provides an in-depth understanding and self-awareness among the staff members of the Authorized Dealers’ branch whose responsibility is to manage customers concerns and improve the customer service quality.

The Foreign Exchange Dealers Association of India and RBI have shared an unparalleled and close affiliation all these years. While there isn’t any official association with the RBI, FEDAI works under Reserve Bank’s guidelines. FEDAI has been a partner to many since its inception to implement best practices in the Foreign Exchange trade. Furthermore, FEDAI has been instrumental in being a communication channel between the authorized dealers and the Reserve Bank and continues to offer its support and important insights.



Source by Jayden William

View of Online E-Commerce in India – Under a Microscope

The phenomena that world is fast shrinking into a Global Village because of Internet and other communication mediums is not completely reflective in the Indian context. While developed and fast developing countries have understood the power of Internet, India still has a long way to catch up. Internet has brought nearly the entire world just a click away from us. The retail industry canvass has been repainted by Internet and the rules of the game in retailing are fast changing.

AT Kearney’s annual Global Retail Development Index (GRDI), in 2008, puts India as the fifth largest retail destination globally. Just a few years ago Indian retail was primarily unorganized but, the scene has been changing fast with emergence of big retail groups like FutureBazaar, Trent, Shoppers stop, Reliance Retail, Spencer etc. The brick and mortar model of organized retail is growing fast but, the on-line mode of retailing is pretty abysmal.

ChannelPush in its series on ‘Indian On-line Retail’ will put the Indian Retail in perspective. In the two part series we will try and access what is going right and what’s not for the Indian on-line retail. In the first part we will look at overall on-line retail market followed by in-depth analysis on different aspects of the market.

Indian Retail in numbers

A quick survey of average Indians who have access to Internet showed that most of them hardly could recall 1-2 on-line retail portals and most of their responses were travel site. In comparison an average Indian settled in America could recollect more than 5 on-line portals. This clearly indicates the huge gap between the retail setup between India and other developed countries. Internet penetration rate of 7.1% in India is one of the highest in world and we have one of the highest numbers of Internet users in absolute terms. India is considered as one of the prominent IT hubs in the world but, all these have somehow not translated into positives in the retail space.

Retail industry in India stands at $390 billion (Source: Indiaretailblitz, A T Kearny) and organized retail is fast catching up. Many of the big retailers have forayed into the on-line mode without much success.

On-line retail forms a meager 0.47% of the total retail market. This shows the plethora of opportunity for on-line retailing in India. The Indian e-commerce market at INRI 9200 core is heavily tilted towards travel sites. More than 75-80% of this market is constituted by travel portals like Makemytrip.com, Yatra.com etc. About 12% of the rest is contributed by on-line classifieds like matrimonial and job portals. Our area of focus is the remaining INRI 1100+ cores market which is set to see tectonic growth given the right environment is built. This market is poised to grow at 30% per year for next 5 years but, long term sustainability will depend on how must the market fabric changes. Market players have to be more proactive and innovative in their approach and offering to make serious inroads.

On-line Market Setup

The market setup in India is conducive for the on-line retail to proliferate. Internet accessing population in India is very high in absolute numbers (roughly more than 32 million) and its penetration rate across the country is also high. There are a handful of on-line portals in India which have been around for quite sometime. Indians have started using on-line transactions for various purposes like paying bills, money transfers, ticket booking etc. Despite these conditions the on-line retailing has not picked up.

Currently bulk of the on-line retailing is done in books, apparels and small electronic items. This is no where close to the on-line retailing services offered by Amazon or eBay. The big question is why the Indian on-line retail is lagging behind. Many of the on-line retail portals are still trying to figure out the answer and probably they haven’t right answers.

Issues plaguing the growth of this market:

  • Slow change in the buying behavior: Indians are still reluctant to buy on-line and prefer brick and mortar models. Indians still like to have a feel of product and spend time in buying.
  • Inability of on-line retail players to sway customers from offline mode to on-line retail channel: Lack of proper marketing and advertisement, inability to create a brand image, lack of proper usage of all possible on-line means like search engines, paid marketing, on-line ads, social networking, blogs etc to reach the customers. Inability of on-line retailers to drive the values a customer can derive by shopping on on-line channels.
  • On-line portals are not up to the mark: There have been few lacuna’s in the exiting on-line websites like poor front ends, website search options are not good, lack of sufficient information about products and terms and conditions, slow websites etc
  • Lack of seriousness: A lot of on-line portals have come up in India backed by major retail distributors but, for many it seems to have been just a one time setup. Post this there hasn’t been enough drive to propagate the brand and services of the portals among potential clients. Our discussion with few portal owners gave us a feel that many big retailers have opened a website because their peers are doing so.
  • Issues concerning security and transaction frauds. In addition many of the web portals don’t support all on-line modes of payments. There are high occurrence of failed payments and this if often a deterrent for clients to revisit the portal.

As stated above, most of the key issues are already known by the market participants. Currently the inability of the retail portals to address these problems is hindering the unraveling of the true potential. In the next part of this series we will try to address key areas of improvement for on-line retail portals. In the final part we will try to have a comparative analysis of leading on-line retail portals in India.



Source by Ranjit Behera

International Baccalaureate Schools in India

The fact that almost all the parents and guardians want their children or wards to excel in academics needs no second opinion. With globalization having become the ‘order of the day’ this aspiration has attained a newer degree. It pertains to the hopes that the children’s education must be in tune with the trends abroad, and also at par with a prestigious global recognition.

Fortunately, there should be no more such worries, courtesy select institutions in India that have chosen to teach the International Baccalaureate (IB) syllabus till the post-Higher Secondary levels. Thus, one can opine that International Baccalaureate High Schools have made their presence felt in India. Children in such schools are aptly nurtured so as to enable them step into the portals of any college around the world since IB is recognized in both hemispheres of the globe.

However, to earn IB’s affiliation is a tough proposition for the schools as the prescribed parameters are rigid. So far, the apex council of IB has accredited almost 4000 schools from around the world. Over one million students are taught the unique and personality development-oriented syllabus of IB by 70,000 teachers in these institutions.

Schools stand to gain numerous benefits by opting for this curriculum. Some of these advantages are access to –

  • High quality programmes of education, which support development of knowledgeable, scientific temperament and also curiosity among the students
  • Professional development that supports effective teachers, resource persons and associated professional learning communities
  • A worldwide network of highly respected IB World Schools, working in unison to share best academic practices

Almost every day of the year, there is scope for personal interaction as well as online learning opportunities. This has left a positive impact among the staff at IB World Schools in India.

Thus, each of such progressive institutions, be it from any location in the country, is regarded as an International School in India. In 1983, the Association of Indian Universities (AIU) acknowledged the credentials of IB course. Consequently, it has been recognized as an entry qualification (equivalent to + 2 qualification of an Indian Board) to all universities in India.

Another plus factor in favour of IB was that it has been very supportive and useful for those students who wish to remain in India for their undergraduate studies. This has been a boon for thousands of students, particularly the NRIs (non-resident Indians) or expatriates.

A global survey of the schools pursuing this syllabus conducted between 2013 and 2015 revealed that the students in the IB Primary Years Programme (PYP) and Middle Years Programme (MYP) fared far better than non-IB students. This study was carried out as part of an International Schools’ Assessment exercise.

It was also noted that students from IB affiliated schools obtained their diploma and graduate scrolls faster than their peers. On a confident note, these students successfully took up college-level course tasks involving time-bound research. The versatile IB syllabi have prompted the students to cultivate multi-cultural ethos in value-based education and thereby mould them into responsible future citizens.



Source by Tarun Sharma