Author Archives: Phyllis Carpenter

International Baccalaureate Schools in India

The fact that almost all the parents and guardians want their children or wards to excel in academics needs no second opinion. With globalization having become the ‘order of the day’ this aspiration has attained a newer degree. It pertains to the hopes that the children’s education must be in tune with the trends abroad, and also at par with a prestigious global recognition.

Fortunately, there should be no more such worries, courtesy select institutions in India that have chosen to teach the International Baccalaureate (IB) syllabus till the post-Higher Secondary levels. Thus, one can opine that International Baccalaureate High Schools have made their presence felt in India. Children in such schools are aptly nurtured so as to enable them step into the portals of any college around the world since IB is recognized in both hemispheres of the globe.

However, to earn IB’s affiliation is a tough proposition for the schools as the prescribed parameters are rigid. So far, the apex council of IB has accredited almost 4000 schools from around the world. Over one million students are taught the unique and personality development-oriented syllabus of IB by 70,000 teachers in these institutions.

Schools stand to gain numerous benefits by opting for this curriculum. Some of these advantages are access to –

  • High quality programmes of education, which support development of knowledgeable, scientific temperament and also curiosity among the students
  • Professional development that supports effective teachers, resource persons and associated professional learning communities
  • A worldwide network of highly respected IB World Schools, working in unison to share best academic practices

Almost every day of the year, there is scope for personal interaction as well as online learning opportunities. This has left a positive impact among the staff at IB World Schools in India.

Thus, each of such progressive institutions, be it from any location in the country, is regarded as an International School in India. In 1983, the Association of Indian Universities (AIU) acknowledged the credentials of IB course. Consequently, it has been recognized as an entry qualification (equivalent to + 2 qualification of an Indian Board) to all universities in India.

Another plus factor in favour of IB was that it has been very supportive and useful for those students who wish to remain in India for their undergraduate studies. This has been a boon for thousands of students, particularly the NRIs (non-resident Indians) or expatriates.

A global survey of the schools pursuing this syllabus conducted between 2013 and 2015 revealed that the students in the IB Primary Years Programme (PYP) and Middle Years Programme (MYP) fared far better than non-IB students. This study was carried out as part of an International Schools’ Assessment exercise.

It was also noted that students from IB affiliated schools obtained their diploma and graduate scrolls faster than their peers. On a confident note, these students successfully took up college-level course tasks involving time-bound research. The versatile IB syllabi have prompted the students to cultivate multi-cultural ethos in value-based education and thereby mould them into responsible future citizens.

Source by Tarun Sharma

Top Destinations in India for Honeymoon

Himachal Pradesh

Situated in the Himalayas, the mightiest mountain ranges in the world & being enriched with snow packed mountains, lush green valleys, fast flowing rivers, the meadows filled with flowers, deep gorges, misty woods, enchanting lakes, etc., the state of Himachal Pradesh in India offers the couples the opportunity of enjoying mountaineering, trekking, river rafting, skiing and Paragliding. The popular destinations of this state among honeymooners are Shimla, Manali, Chail, Kullu, Rohatang Pass, Dalhousie, Kufri, Chail, Dharamshala, Khajjiar, Chamba, Kasauli.


Also famous as ‘God’s Own Country’, the state of Kerala, India, which is one of the most sought after destinations of tourists in the continent of Asia, owns an equable climate, the tranquil stretches of emerald romantic backwaters, a long shoreline with serene beaches, lush hill stations waterfalls, amazing wildlife, magical festivals, fascinating forms of art, cultural and historic monuments, authentic cuisine. Alappuzha, Thiruvananthapuram, Kollam, Kottayam, Thrissur, Malappuram, Palakkad, Idukki, Kochi (Cochin), Kozhikode, Ernakulam are the famous honeymoon destinations in this state.


The state of Goa, India, which is famous as the ‘Capital of Beaches’, has the attractions of the splendid sandy beaches, the elegant red roofed Portuguese villas, gardens and avenues lined with the trees of Gulmohar and Acacia, the houses constructed with the Latin architecture and boats plying up and down the Mandovi River. The famous tourist attractions among honeymooners in this state are Dona Paula, Basilica of Bom Jesus, Se Cathedral, Church of St. Francis of Assissi, Aguada Fort, Old Goa, Vagator, Anjuna, Calangute, Colva Beach, Shri Manguesh, Shri Shantadurga, Dudhsagar Waterfalls.


Enriched with the stretches of valleys and mountain lakes, hill stations, glaciers, rivers, passes, plains, plateaus, hill torrents, streams, brooks, the tourist destination of Kashmir, India is called the ‘Heaven on Earth’. Mubarak Mandi Palace, Raghunath Temple, Krimchi, Srinagar, Peer Khoh, Dal And Nagin Lakes, Ranbireshwar Temple, Gulmarg, Ranbir Canal, Sonmarg, Bahu Fort, Pahalgam, Shankaracharya Temple, the Mughal Gardens, Amar Singh Palace are the tourist attractions of this destination, which have become very much popular among honeymooners.


The popular honeymoon destination of Leh-Ladakh, which is situated in the rugged and secluded environment in the northern most state of Jammu & Kashmir, India, is often called by the different names as the ‘Moon Land’, the ‘Last Shangri La’, the Paradise for Honeymooners’, the ‘Little Tibet’, or the ‘Land of Passes’. This destination has the features of the beautiful lakes, scenic natural landscapes, majestic mountain ranges and some heritage sites. In the romantic getaway of Leh, the honeymooners also enjoy the exploration of Shey Palace, Leh Palace, Sindhu Ghat, Shanti Stupa and Thiksey Monastery.


Darjeeling, which is situated in the state of West Bengal, India, is called the ‘Queen of Hill Stations of India’. Also famous as one of most magical lands on earth, this honeymoon destination has the charms of rolling hills against the mount Kanchenjungha, tranquil tea plantations, the toy train, charming hill tops, elegant monasteries. The main tourist attractions of this place famous among honeymooners are Ghoom Monastery, Mirik, Senchal Lake, Dhirdham Temple, Bhutia Busty Gompa, Aloobari Gompa, Batasia Loop, Passenger Ropeway, Kurseong, Tiger Hill.


The Himalayan state of Uttarakhand, which is one of the most enchanting and charming areas of northern India, is also called the ‘Land of Gods’ or ‘Dev Bhoomi’. Being home to a number of passes, glaciers, grasslands and trekking routes with various main rivers like the Ganges and Yamuna originating from this place, alpine forests and rain forests, this state houses the main popular attractions for honeymooners i.e. Dehradun, Dhanaulti, Joshimath, Kausani, Valley of Flowers, Almora, Ranikhet, Mukteshwar, Pauri, Mussoorie, Chopta, Chamoli, Nainital, Haridwar, Rishikesh, etc.

Andaman & Nicobar Islands

Andaman & Nicobars, India, which is a group of islands and islets extended over like a split chain of pearls in the Bay of Bengal, is the holiday destination of honeymooners graded as one of the ideal tourist destinations in India with the tourist attractions i.e. Neil Island, Samudrika (Naval Marine Museum), Rangat, Mayabunder, Diglipur, Little Andaman Island, Car Nicobar, Katchal, Great Nicobar, Jolly Buoy, Cinque Island, Red Skin Island, Havelock Island, Barren Island, Ross Island, Viper Island, Chatham Island, Corbyn’s Cove Tourism Complex, Chidiya Tapu, Mount Harriet, National Memorial, Anthropological Museum, Fisheries Museum, Long Island, Zoological Survey of India Museum, Forest Museum. This destination offers the opportunity of doing snorkeling, island camping, scuba diving, trekking.

Source by Rahul Sharma

Scope of Clinical Research Courses

The demand for clinical research professional is seems to be increasing in the recent past years in India. With a conspicuous figure of $1 billion, this business field has touched the new height in 2010 in the global market. This indeed has raised the requirement of professionals in this field and has brought in a whole new positive change in the nations economy and medical sector. As per a recent survey conducted there are more than 50,000 job openings available in India in this year and figures seem countless worldwide. All these facts are making this field, one of the most promising careers for sure.

Ever since, the organizations pertaining to the clinical research sector are giving highest remuneration to all its skilled professionals making it a tempted career option for all.


There are many prestigious institutes of clinical research in India offering relevant courses. One needs to verify the pros and cons of any institute before getting an admission in that particular college. Besides, there are many full time, part time and distance courses available, pick and choose the one that suits you the most. Part time courses for Doctors are one of the most opted for those who want to study and sharpen their skills along with their career. Even the Executive courses serve the same aim.


Various pharmaceuticals and relevant firms have already unleashed the immense potential of clinical research professionals and institutes by carrying out trials across India. Reputed companies like Hindustan Unilever, Emcure, PRA International, i3 Research, iGate, etc. are hiring professionals from this field making them gain a rewarding future and convincing career.

If you have a degree in this very course, your chances of getting a promising future is confirmed anyhow. Besides, the top notch clinical research institutes are placing their aspiring candidates to the most reputed companies making the students at ease and tension free.

The basic industry demand to enter this field is a degree in BSc. In their particular area of interest such as zoology, botany, biochemistry and based on their qualification and interests students get the placements in this industry.

The clinical research industry is by far one of the most well paid and auspicious professions in India thus, if anyone is looking for a career in this field must check the pros and cons and then opt for the best institute to seek education in this very field.

Source by John Michel Cane

The Outsourcing History of India

The outsourcing history of India is one of phenomenal growth in a very short span of time. The idea of ‚Äč‚Äčoutsourcing has its roots in the 'competitive advantage' theory propagated by Adam Smith in his book 'The Wealth of Nations' which was published in 1776. Over the years, the meaning of the term 'outsourcing' has undergone a sea- change. What started off as the transformation of manufacturing to countries providing cheap labor during the Industrial Revolution, has taken on a new connotation in today's scenario. In a world where IT has become the backbone of businesses worldwide, 'outsourcing' is the process through which one company hands over part of its work to another company, making it responsible for the design and implementation of the business process under strict guidelines regarding requirements and specifications from the outsourcing company. This process is beneficial to both the outsourcing company and the service provider, as enables the outsourcer to reduce costs and increase quality in non core areas of business and utilize its expertise and competencies to the maximum. And now we can see the benefit to the service companies in India as they mature, prosper and build core capabilities beyond what would generally be possible by the outsourcing company.

Since the sunset of globalization in India during the early 1990s, successful Indian governments have pursued programs of economic reform committed to liberalization and privatization. Till 1994, the Indian telecom sector was under direct governmental control and the state owned units enjoyed a monopoly in the market. In 1994, the government announced a policy under which the sector was liberalized and private participation was encouraged. The New Telecom Policy of 1999 brought in further changes with the introduction of IP telephony and ended the state monopoly on international calling facilities. This thought about a drastic reduction and this heralded the golden era for the ITES / BPO industry and ushered in a slew of inbound / outbound call centers and data processing centers. Although the IT industry in India has existed since the early 1980s, it was the early and mid 1990s that saw the emergence of outsourcing. One of the first outsourced services was medical transcription, but outsourcing of business processes like data processing, billing, and customer support began towards the end of the 1990s when MNCs established wholly owned subsidiaries which catered to the process off-shoring requirements of their parent companies . Some of the earliest players in the Indian market were American Express, GE Capital and British Airways.

The ITES or BPO industry is a young and nascent sector in India and has been in existence for a little more than five years. Since its recent arrival on the Indian scene, the industry has grown phenomenally and has now become a very important part of the export-oriented IT software and services environment. It initially began as an activity linked to multinational companies, but today it has developed into a broad based business platform backed by leading Indian IT software and services organizations and other third party service providers. The ITES / BPO market expanded its base with the entry of Indian IT companies and the ITES market of the present day is characterized by the existence of these IT giants who are able to leverage their broad skill-sets and global clientele to offer a wide spectrum of services. The spectrum of services offered by Indian companies has evolved substantively from its humble beginnings. Today, Indian companies are offering a variety of outsourced services ranging from customer care, transcription, billing services and database marketing, to web sales / marketing, accounting, tax processing, transaction document management, telesales / telemarketing, HR hiring and biotech research.

Looking at the success of India's IT / software industry, the central government identified ITES / BPO as a key contributor to economic growth prioritized the attraction of FDI in this segment by establishing 'Software Technology Parks' and 'Export Enterprise Zones'. Benefits like tax-holidays generally enjoyed by the software industry were also made available to the ITES / BPO sector. The National Telecom Policy (NTP) introduced in 1999 and the deregulation of the telecom industry opened up national, long distance, and international connectivity to competition. The Governments of various states also provide assistance to companies to increase the recruitment, retention, and training challenges in order to attract investments to their region. The National Association of Software and Service Companies (NASSCOM) has created platforms for the dissemination of knowledge and research in the industry through its survey and conferences. NASSCOM acts as an 'advisor, consultant and coordinating body' for the ITES / BPO industry and liaisons between the central and state government committees and the industry. The ardent advocacy of the ITES / BPO industry has led to the inclusion of call centers in the 'Business Auxiliary Services' segment, theby ensuring exemption from service tax under the Finance Bill of 2003.

These measures have led to a steady inflow of investments by large foreign companies such as Reuters, for establishing large captive ITES / BPO facilities across India. Moreover, the existing ITES / BPO operations of major multi-nationalities are also being ramped up to cater to the ever increasing demand for better and speedier service. Almost all of India's top ITES / BPO veterans have announced some form of expansion and are in the process of hiring manpower to fill the additional seats. India's competitive advantage lies in its ability to provide huge cost savings thatby enabling productivity gains and this has given India an edge in the global ITES / BPO marketplace. NASSCOM studies pinpoint the following factors as the major reasons behind India's success in this industry (Source: ):

o Abundant, skilled, English-speaking man, which is being hated even by ITES hubs such as Singapore and Ireland.

o Improving telecom and other infrastructure which is at par with global standards.

o Strong quality orientation among players and their focus on measuring and monitoring quality targets.

o Fast turnaround times and the ability to offer 24×7 services based on the country's unique geographic location that allows for leveraging time zone differences.

o Proactive and positive policy environment which encourages ITES / BPO investments and simplifies rules and procedures.

o A friendly tax structure, which places the ITES / BPO industry on par with IT services companies.

Outsourcing to India offers significant improvements in quality and productivity for overseas companies on critical parameters such as number of correct transactions / number of total transactions; total satisfaction factor; number of transactions / hour and average speed of answer. Surveys by NASSCOM also disclosed that Indian companies are better focussed on maintaining quality and performance standards. Indian ITES / BPO companies are on an ascending curve as far as the quality standards are concerned. Organizations that have achieved ISO 9000 certification are migrating to the ISO 9000: 2000 standards and companies on the CMM framework are realigning themselves to the CMMI model. Apart from investing in upgrading their CRM and ERP initiatives, many Indian ITES companies are beginning to recognize the COPC certificates for quality and are working towards achieving COC licenses.

After being a fledgling in the global ITES / BPO industry, the Indian ITES industry recorded a growth rate in excess of 50% in 2002-03. Industry experts consider this a positive indication of the times to come and a look at the ranking and the revenue and headcount statistics show the potential of the industry.The global ITES / BPO industry was valued at around US $ 773 billion during 2002 and according to estimates by the International Data Corporation worldwide, it is expected to grow at a Compound Annual Growth Rate (CAGR) of 9% during the period 2002-2006. NASSCOM lists the major indicators of the high growth potential of the ITES / BPO industry in India as the following (Source )

o During 2003-04, the ITES-BPO segment is estimated to have achieved a 54 percent growth in revenues as compared to the previous year.

o ITES exports accounted for US $ 3.6 billion in revenues, up from US $ 2.5 billion in 2002-03.

o The ITES-BPO segment also provided to be a major opportunity for job seekers, creating employment for around 74,400 additional personnel in India during 2003-04.

o The number of Indians working for this sector jumped to 245,500 by March, 2004.

o By the year 2008, the segment is expected to employ over 1.1 million Indians, according to studies conducted by NASSCOM and leading business Intelligence Company, McKinsey & Co. Market research shows that in terms of job creation, the ITES-BPO industry is growing at over 50 percent.
Surveys of the Indian ITES / BPO industry in 2004 expected it to follow the trends given below:

Customer care: Customer care and support services will continue to lead in terms of revenue generation, with a turnover of around US $ 1200 million in 2003-04., Up from last year's turnover of US $ 810 million.

Finance: With the financial services segment moving into value added domains like insurance claims processing, financial management services and equity research, this segment is expected to clock the highest growth, with estimates of US $ 820 million in revenue in 2003-04, up from US $ 510 million in 2002-03.

HR services: HR services are also expected to grow and revenues are expected to touch US $ 70 million during 2003-04, theby providing latent opportunities to the industry's dominant players.

Payment services: This segment has also been identified as a high growth area within the industry, and is expected to generate revenues of around US $ 430 million for 2003-04, up from US $ 210 million in 2002-03.

Administration: Revenues from the administration services segment are expected to increase from US $ 310 million in 2002-03, to US $ 540 million during 2003-04.

Content development: The content development services segment which includes engineering and design services, digitization (GIS), animation, network management and biotech research, is expected clock a turnover of around US $ 520 million in 2003-04.

The availability of technically trained and skilled manpower in India is making companies across the world look at the country as a profitable base to shift their high-end support services. Companies like COLT Technology Services are considering outsourcing their technical back office support work to India. Other areas are high-end network engineering / management support. Another field which is showing immunity potential is that of digital content creation and animation. Animation studios like Walt Disney, MGM and Warner Brothers are already outsourcing low-end work like clean-ups, tweening and modeling to India. The availability of skilled and trained manpower and India's ability to keep in step with the latest technological advances in the industry is prompting foreign studios to consider India as a base to shift other high-end animation work like storyboarding and developing original content for animated films ad TV series. Tele-radiology is the next segment that holds great promise, mainly due to the time zone differences and the availability of highly skilled radiologists and companies like Teleradiology Solutions have been offering their services to US and South-East Asian hospitals for the past two years. Engineering services like CAD / CAM 2D, 3D and CAE modeling and design automation are the latest additions to the ever increasing list of processes being outsourced to India.

Source by Rosemary George

Make Money Online With Paid Surveys – 9 Tips That Can Boost Your Survey Money

Making money online will be easy if you join online legitimate paid survey sites and take online surveys. Thousands of people are making a good extra income with paid surveys. They just share their opinions with global companies and get paid for their views and time. There are so many ways to increase you ‘get paid’ money, but here are top 9 tips that will increase your survey money:

  1. First tip you must know and follow is you have to find at least 100 legitimate paid survey sites in order to make good survey money. If you join a few sites, you will have a few surveys to complete and get paid. So, if you join more sites, you will increase your chance to make more money.
  2. Search for free software which can help you while taking surveys. There are some software available on internet which helps to fill up online questionnaires forms easily. You just need to search on Google. Roboform is one of the best software to fill forms.
  3. Take surveys first which offer cash, and after that take surveys which offer to win prizes and gift cards. Avoid mystery shopping because sometimes you will have shopped an item which you have no need.
  4. Normally paid survey companies offer you surveys via email. But there are also some sites that never invite you via email if you have not subscribed to email alert. So, you should check on your portfolio on survey sites and give them permission to send survey via email.
  5. Separate survey sites which have referral system and start referring others to those sites. It is another good opportunity for you to make more money. You will get paid for what your referrals have done. If you make a large number of referrals, you will get a very good residual income.
  6. Don’t bother yourself to receive surveys on your primary email. Create a new email account for surveys. In long term it will save plenty of time.
  7. Participate on forums of survey sites so that you may know exactly what to do to make good money on those sites.
  8. Complete your portfolio on every site so that you may qualify for every available survey.
  9. Always give true information about you and don’t give the answers without reading the questions of given survey.

Making money online with paid surveys is quite easy. You just need to invest a little time on taking surveys.

Source by Alan Sahu

Using Paid Online Surveys To Make Some Extra Cash

If you are looking to earn some extra cash, you have to do it in the right place. Online surveys are definitely a great way to make money on your own time and without much effort. This option is not so frequently explored, maybe because many of us don’t understand so well how this thing works. But if you get to know every aspect of completing online surveys, you will easily realize that it is one of the easiest and fastest ways you could make money. Here are some tips you may find very useful.

The first thing you should focus on is how you will be eligible to participate in online surveys. Surveyors are in search for particular types of people. So you should understand that you will not necessarily qualify for every single survey. Nevertheless, you could try filling out as many screener surveys as you can to increase your chances of qualifying for a paid survey. Once you have registered in a survey company, be sure to regularly check your email and the site for opportunities. If there are a number of surveys available to you, you could be selective and just go for those that seem to the most worthy of your time. If you have that much time, then you should try doing them all.

Now let’s move on to finding legitimate survey sites. You will find a whole lot of legitimate survey companies out there, which means a lot of opportunities to make money. But this also means that there are many dishonest people out there as well. In order to avoid scammers, you should follow some precautions. First of all, never pay up front. Remember that it is unnecessary for survey participants to pay fees to access survey lists. Also, you should check of you are going to be paid in cash. Also, check the ratings of your survey sites. By reading testimonials and reviews, you will know if a site is reputable enough.

The last thing you will do is register with several survey sites. It is recommended that you create an email account that you will use for surveys only. This way, you will not let junk mail be in your personal email. In registering with a legitimate survey company, you will be asked to offer your basic information. Upon registration, the survey company will verify your membership and send you an email about how you can start answering surveys.

Source by Winnie Wis Wiste

How To Make Extra Money With Online Surveys

Are you looking to make a few extra bucks to supplement your monthly income? Do you want something you can take up in your spare time, along your regular desk job?

Online surveys offer you a great opportunity to do so. However, there's one thing you need to be clear about. You will not make a thousand million dollars in a month. The earnings are modest and in proportion to the amount of time and effort your invest.

Now, if you are seriously looking to fill out online surveys to make extra money, here's what you need to know.

Who's behind these online surveys?

Online surveys are part of a company's marketing strategy. Customer's opinions are very valuable in determining how and where to pitch one's products and services. Since many companies do not have the time and manpower to spare for such vital data collection, they outsource the task to data collection companies. These data collection companies get people to fill out these surveys in exchange for a cash bonus.

Avoiding the scams

Given the hype surrounding this online money making technique, the internet is filled with legitimate and illegitimate survey sites. Here, it is important to sift through them to avoid being swindled. One way to tell genuine schemes from fraudulent ones is whether or not they charge membership fees. No legalimate online survey site should ask you to pay a membership.

Before you register with an online survey site, do your bit of research into how it works, which is the company behind it and how and when payments are made. Read up on reviews of past users to know about any problems you might encounter with the site.

How do online surveys work?

Online surveys differ in the way they are structured. Most require you to answer questions. A few require that you test the product as well. There are focus groups as well, which involve a face-to-face interaction. The surveys are based on a wide variety of commercial products ranging from grocery items to electronics to household goods. On most survey sites, you are asked to create a member profile.

Companies involved in data collection look over your profile to see if you are the right candidate for the survey they have. Most of the companies will send you a link link via email or they might send you the survey via email itself. You need to be careful how you fill in the surveys too. If the company realizes that you are filling out the surveys for the sake of it, they will send you less.

Surveys take anywhere between 10 to 15 minutes to complete. The price for regular question-answer surveys ranges between $ 1 and $ 15. Focus groups and product testing have a higher alert potential; these surveys are priced anywhere between $ 50 and $ 100. The more surveys you fill out, the more you stand to earn. How much you earn also depends on how complex the survey is. As far as payment goes, almost online survey sites have a withdrawal threshold.

If you come across companies offering $ 300 for filling out a 20 minute survey, it should ring a bell for you. It is different where the companies offer sweepstakes. There are companies that offer larger prize money to active surveyors often requiring them to collect a certain number of points to participate.

Contrary to what many people think, filling out surveys is not only about making money doing nothing. If you are really interested, you get a chance to test new products and concepts before they ship out into the market. It's an opportunity to give your opinion and help others. Follow the right tips and turn this into a safe and lucrative money making venture.

Source by Jovia A. D'Souza

What Sells the Most on the Marketplace in India


It is well-known that the E-commerce market in India is growing by leaps and bounds and the country has become a hot bed for global retailers to expand their online business. The year of 2017, this market is about to make a cool $ 38 billion, registering a growth rate of 60 percent from the previous year.

Why Is India Preferred By E-Commerce Retailers Over Other Destinations?

The number of dialects found in India is 720, but it also has to be accepted that English is the most predominant foreign language spoken in all the States.

Which Products Sell The Most In Indian E-Commerce Websites?

There is a business proverb – larger the customer base, bigger will be the fight in sales.

Every question, pondered over and over by a novice retailer aspiring to break into the online market will be "what to sell ?." But expert Christ Anderson (editor of Wired Magazine) has clarified in a discussion that every product has its own share of value in the market, regardless of niche.

When comparing the trends, you get two types of products –

The first type of product will have huge demand, and there will be immunity competition to promote your website online among the top business conglomerates. As a businessman you need to know the "if" and "buts" of success in sales to make a strong presence in the online market.

The second type of product will be one with less demand, but in sales, you can earn profits. The challenge, will be, however to know the details of the product, the earnings you can make and the market.

According to a survey, compiled by the global search engine Google from the customer search data, the products mentioned below are highly searched online to make a purchase.

They are

Baby Care (2%)

Healthcare (3%)

Home (along with Furnishing) – (6%)

Beauty combined with Personal Care (10%)

Books (15%)

Apparel / Accessories (30%)

Electronics (34%)

However, when it comes to buying online, there is but a slight change in the list. Surprised? Kindly have a look –

Apparel / Accessories – 84%

Electronics – 71%

Beauty along with personal care – 64%

Books – 62%

Household products – 61%

As per the lists shown above, it is quite clear, that the highest sales are in the apparel and clothing sector with more Indian customers taking a liking to international clothing brands. The e-commerce business in India has completely changed the face of traditional advertising and in recent times, more and more companies are involved in digital marketing to promote their brands.

The stage has also been perfectly set as the e-commerce sector has been nurtured to its full bloom in recent years due to hefty investments. This was done by home-grown players such as SnapDeal, FlipKart and by international e-commerce titans, such as Alibaba and Amazon. Competing fiercely to hold a share in the market, these companies have spent millions to design a perfect e-commerce infrastructure in the form of local provisions, warehousing and logistics. This infrastructure has no doubt, helped even the persons in rural parts make purchases online as their products will be delivered safely on their doorstep with the option, cash-on-delivery.

Source by Sathya Narayana

Importance of Survey Questionnaire in the Business

Survey questionnaire is one of the most important parts of effective surveys. It is basically a set of questions that is placed in front of the responses with a motive to get a response to it. The response obtained is further used as an input for analysis and research along with the generation of reports.

In business, it becomes very important to understand the needs and interests of the customers and to find out what they actually think about its products and services. What customers think and how they deal with the organizations' products and services can only be measured by conducting surveys which can not be made effective until or without the organization makes proper use of questionnaire.

In today's cut throat competitive environment, some effective steps are required to come up with effective results and profits in the business. Here, it becomes essential for the organization to enhance its presence in the market by actually modifying its offering as per the customers' requirements and interests. This means that to get the feedback from the customers, conduct of surveys is important including the dynamic and complex survey questions.

In order to conduct any survey, the first thing that the organization needs to know is what information is needed. The aim of conducting the surveys should be very clear, the clear it is the better results are obtained. Thus, the question should be drafted keeping the final aim of the research in consideration. There are two types of survey questions that are basically used as per the need of the organization. Firstly, if the organization wants different views from the respondents, then it can certainly go with open-ended questions where there is no definite answer to it. Here, the answers are given in the subjects own words which gives full liberty to the respondents to express themselves.

Secondly, if the organization plans to go with the feedback from the customers as per its questions, then close questions can be used. Here, the respondents are to choose from the limited numbers of answers as provided in the surveys. Thus, the nature of the response obtained actually depends on whether the question is of open type or closed type.

Benefits of using survey questionnaire are:

1. Most of the people are familiar with the questions and know how to act on it.

2. The results obtained through it can be easily analyzed.

3. It is standardized without any bias.

4. It saves a lot of time and money both.

Here, with the implementation of well-designed survey questionnaire, the business can achieve success in true sense.

If you have any more questions, we love to hear from you, please call us at 781-547-7739, and we will be more than happy to answer your questions or hear your feedback.

Source by Isha Sahu

Greater Kailash – Popular Market Destination of South Delhi

Often referred to as GK, Greater Kailash is one of the most elite neighborhoods in Delhi and is a home to some of the most aristocratic and affluent families of the Capital. It's divided into 2 parts: Greater Kailash 1 and Greater Kailash 2.

GK is abuzz with shopping centers, malls, fine-dine eateries, national and international retail stores. Years ago, a French diplomat's wife said that Delhi was shoppers' paradise. Delhi has always been a shopper's paradise. A place like GK lends credibility to this claim.

One very interesting and also very important aspect about GK is that according to Deccan Chronicle's 'Fair Market Survey' (2014), GK is one AUTHENTIC hub in India where one can get ORIGINAL international items unlike very many retail stores of international brands in other cities where there's not much assurance of getting the original items.

The writer bought a wrist watch of an International Brand from GK and when he went abroad, in fact, visited the flagship showroom of the brand in New York, the executive told me that my watch, which I purchased from that company's retail store at GK , was original.

Without sounding critical or condescending, I must mention that when I purchased an international watch from a very 'renamed' watch-shop in Poona (the oldest and best in Maharashtra), I got a duplicate watch.

GK also has a proliferation of fantastic restaurants. Whether one's a vegetarian or a non-vegetarian, GK is dotted with all sorts of restaurants. I'm forgetting the name of that particular eatery at GK where first time in India I got to eat chhole-bhatoore with (free) dahi-bade! This I'd in many cities in Pakistan esp. Sialkot, Lahore and Faislabad (erstwhile Layalpur) but never anywhere in India. The North Indians, who love chhole-bhatoore, must know that the combination of chhole-bhatoore and dahi-bade (or at least, boondi ka raita) is simply otherworldly and irresistible! I thanked the owner and told him that I'd this combination only at his place and now else in India. This time on my visit to Delhi and esp. to GK, I'll search for that eatery and again have chhole-bhatoore with (free) dahi-bade. I will not mind if this time dahi-bade is not free!

Ambling through the GK is an experience in itself. Delhi's cream of the cream can be seen here. One really feels good, meandering through the posh lanes of GK ( Pin Code 110048 ), which's never over-crowded and there's always a stamp of exclusivity to it.

For those, who want to shop till drop and want to see the creamy side to Delhi, must visit GK. Before winding it off, I ran into Shashi Tharoor here in a book shop a few years ago. He was flipping through his own book (s)! I approached him with a sense of trepidation. Contrary to the general tenor that he's snooty and supercilious, he met me with utmost courty and nicety. There was no air of superiority about him.

GK is a place that can be called the Crown of the Capital.

Source by Juhi Mateen