Author Archives: Phyllis Carpenter

5 Daily Habits to Improve Your Trading

Trading There are no shortcuts — but there are a ton of resources. You can start with “The Complete Penny Stock Course” by my student Jamil. I wrote the forward. I’m amazed more people haven’t read it. It answers so many common trading questions.

Habits

No matter who you choose to learn from, always vet your resources. I see so many fakes and newbies on social media trying to be ‘gurus’. They lure in new traders with false promises of big profits.

How well are you adapting to the market? Are you sticking to your trading plan and process? Are you giving into FOMO or greed when you’re in a trade?

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#1: Focus on the Process

Profit.ly … Not just one or two. You can’t learn everything about the market from one lesson, one DVD, or one trade.

My top student Mark Croock watched all my 6,000+ video lessons three times each. He even categorized them for everyone. His dedication is awe-inspiring.

I teach my Trading Challenge students to be self-sufficient. I don’t want anyone following someone else’s trades, including mine. I teach the trading process, not how to get rich quick.

Looking for a no-cost resource? Access my FREE penny stock guide here.

Don’t fall for fake newbies who promise huge profits but don’t share the details of every trade. Anyone can get lucky and profit from a random, risky trade. But you gotta keep your risk in perspective.

#2: Trade Small

I trade with a small account to show my students the process. Again, trading isn’t just about the profits. Especially in the beginning. Build your knowledge account first.

You need to learn how to make a plan for every trade. Know exactly what your risk is and where you’ll cut losses.

You should also have a goal for the trade — that’s where you’ll take profits if everything goes well. But don’t base that goal on how much money you want to make. Look at the resistance level or risk/reward from your entry to set your profit target. My goal is usually 10%.

Always stick to your plan. If you’re wrong, get out. Rule #1 is to cut losses quickly. Never hold and hope thinking the stock will bounce back.

#3: Analyze Your Trades

If you analyze your trades, it’s easier to see what’s working in your trading and what’s not. You don’t have to wait for a big loss to show you what you’re doing wrong. You can see when you’re making mistakes.

Trades can move fast and your emotions can skew your mindset. That’s why it’s so important to track every aspect of the trade and then go back and review it all with a clear head.

Record what you did right and what you did wrong. What was your mindset — did it affect your execution?

You may find you’re overtrading, chasing stocks, or taking random trades. That’s a sign it’s time to take a break and go back to studying. Review the basics and work on your discipline.

Related:- What Is Commodity Trading In India?

#4: Adapt to the Market

© 2020 Millionaire Media, LLC

If you plan to trade long term, you’ll eventually have to adapt to the market. It’s always changing. Hot sectors come and go, patterns change, and the market evolves.

You might find a pattern you love and that fits your strategy. Then one day you realize it’s not working like it used to…

Here’s the thing, the market is always right. Don’t waste your time and money trying to force trades and prove you’re right. If you want to stay in the game, you have to adapt.

#5: Remember Your Goals

© 2020 Millionaire Media, LLC

Some of my students come to me because they’re sick of working for someone else. They’re tired of the daily grind. They want more freedom to travel or spend time with their families…

Trading can offer the freedom to work from nearly anywhere. But if you think it’s gonna be quick, easy money — you’re wrong.

Trading is one of the hardest things you can do. It takes hard work and dedication. You’ll make mistakes. That’s OK. What’s key is that you learn from them.

How to Ensure Sales Training Improves Selling Skills

Effective learning measurement guides the sales training process as it unfolds. Sales professionals discover where they need to focus their attention and where their blind spots reside. Therefore, measurement is for the learner as much as it’s for the leadership.

Sales

Making this measurement manageable means focusing on the “E3” of learning: engagement, experience, and effect

 

Engagement

Engagement is a critical measurement because learning is no longer an event. It is an ongoing journey. The question, however, is how an organization accurately measures engagement.

A company can get an overview of engagement by looking at the percentage of the addressable population that is enrolled in training. Leaders can build on this measurement by examining activation, which is expressed as a percentage of enrollment. This figure shows how many participants are using the training platform. These two data points work together because a high engagement offers no value without a strong activation rate. Organizations can go even further by looking at completion to determine how far trainees have moved through sales training.

Additionally, sales leaders can track the percentage of completion toward a milestone and pace of completion. This detail is important as participants engage in training that extends over several months. Finally, frequency and channel are also effective engagement metrics. Frequency indicates a participant’s general level of activity by showing average session time, when they were last logged in, and the number of days between activities.

Experience

A good learner experience matters because it drives adoption of sales skills and ultimately better outcomes. Therefore, experience measurements should not be “one and done.” Leaders need to know the learner’s satisfaction with training not only today but over the following months. This gauge of change over time is especially important as organizations embark on long-term training.

Experiential measurements can include metrics like net promoter score, commitment to change, course rating, qualitative sentiment, and confidence. Each of these measurements provides timely info for managers who want to ensure skills will survive into selling situations. For example, confidence is a good predictor of how likely a sales professional is to use a skill in front of a customer. Additionally, qualitative sentiment offers feedback in the form of free response text from sales professionals in the field. This data allows managers to analyze and interpret the data. If an organization sees its net promoter score falling, it can turn to qualitative sentiment for the detail revealing why the figure is low.

Effect

There are several ways to measure effect. This is an area in which the traditional Kirkpatrick training evaluation model is strong. The Kirkpatrick model evaluates sales training effectiveness across four levels: engagement, knowledge retention, behavior change, and business results. We often think of effect as the business impact. However, the Kirkpatrick model reminds us that we only reach business impact when we have a high degree of confidence in the other three levels of data.

Effective organizations bring together several measurements like baseline assessment, knowledge retention, formative in-process assessments, summative assessments, and, finally, business impact data. For example, a business can measure knowledge retention by comparing the average number of correct responses to a question on the first attempt with the average number of correct answers on following attempts. Leaders can also gauge behavior change by comparing learners’ baseline assessments to their final checks.

Sales Training Sales Performance Metrics

Many businesses are hard-pressed to find the time and expertise to source and organize these specific data points. Therefore, it’s often more effective to think about using the data that is readily available in a different way. In doing so, the business can get an actionable read on how they’re performing as an organization that is driven, in part, by sale performance initiatives.

We’ve determined a core group of eight sales metrics that are the most critical for revealing the financial benefits of sales training. These metrics represent a variety of methods for understanding how a business is performing relative to the market. These metrics work because they are universal and cover operational and financial aspects that apply to both the organization and the individual.

Time to Productivity

Like a jet on a runway, a new seller has only so much time before they need to be “wheels up.” Time to productivity measures the length of this runway. When new reps require more time to contribute to the bottom line, the productivity and profitability of the entire sales team diminishes. This metric is particularly useful when looking to expand team capacity or when an organization is facing high turnover. With this information, a leader can step in to help a new hire earlier in the game for faster course correction.

Win Rate

A team or company’s win rate serves as the primary indicator of market competitiveness. As an all-encompassing measurement, the number is easy to track and easy to baseline. This is a simple gauge of how many new pursuits close with a win status. Nearly all other aspects of the business perform at a higher level when win rates increase. By isolating competitive differentiation from demand creation, a company can see how well their approach to selling resonates in the field. Moreover, different win rates among various teams or verticals can be compared in order to determine the effectiveness of different strategies. Leaders, however, should not view win rates in isolation because the measurement is often a starting point telling leaders where else to look for clues on business performance.

Sales Cycle

A company’s sales cycle reflects the effectiveness of the sales team and the buyer’s engagement. As teams increase their productivity, the sales cycle decreases, which narrows the distance between the start of the pursuit and the contract. Longer sales cycles drive up costs and can be particularly taxing on the company’s resources. Changes to the sales cycle arise from the ability to adapt to a changing marketplace. Additionally, new customer acquisition requires much more time than selling to an existing customer. Therefore, a shorter sales cycle emerges from improved customer loyalty.

Getting a read on the effectiveness of sales training means using a holistic measurement strategy. Leaders need to assess the participants’ engagement during training as well as the financial results after training. Training solutions from Richardson and Sales Performance International offer the ability to track engagement during the process of skill-building so that the financial results meet expectations.

7 Trading Mistakes Amateur Traders Should Avoid

Trading Mistakes – Today online trading is becoming the most common and preferred choice of making money as desired. However, it does include some risks in it. For successful intraday trading, one must know the tricks and techniques to reduce the possible losses or risks involved.

Trading Mistakes

Knowing the best Intraday trading strategies of trading is imperative for amateur traders. Unless you prepare to learn the techniques and tricks, trading would be challenging in every aspect.

To say, about 92% of amateur traders who strive to trade successfully end up losing and giving up at one stage. But, if you are willing to know your mistakes and learn from it, then you can make your Intraday trading a successful one.

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Top 7 Trading Mistakes the Amateur Traders make

Regardless of the effective Intraday trading strategies to be used, many amateur traders lose for some reasons and mistakes they make. Here are 7 trading mistakes that the amateur traders must avoid for successful trading experience:

#1 No Proper Trading plan

Planning is very important for successful trading. If you fail to plan, then you must prepare to face the consequences and losses. Many new traders, with the overwhelmed interest, fail to plan and prepare themselves before they enter into live trading.

#2 No Discipline

This is another mistake made by many traders. Many new traders assume that they know well about the platform and thus lack to follow the rules or wait to know how the market is performing. They later become frustrated for not able to tolerate even a small loss and thus withdraw within a few days.

#3 No money management

Managing your money is very important. Most of the new traders tend to trade without using the protective stop-loss option. However, many are not aware of this option; however, at some situation, this option may also prove to be a wrong option. Perhaps, to sustain Intraday trading, you must be aware of such options that could save you.

#4 Learning yourself

Many traders are overconfident about learning by themselves, thinking that they can become knowledgeable about the market, when they start hunting for information. But remember, without a professional guide and continuous support, you cannot learn the formal techniques and tricks to incorporate into your trading.

#5 Unrealistic expectations

The most common mistake every amateur trader does is unrealistic expectations. Never get mislead with the advertising campaigns that says making money is easy with intraday trading. Remember, you must be patient, determined and ready to spend enough time to learn. Increase in experience and profit can be made only consistently month after month.

#6 Do not imitate big traders

Many make the mistake of acting like experienced traders who invest in huge and take a good profit. This is the biggest error you must never do in the intraday trading. The new traders can make use of leverage only when the reward to risk is lined favoring your small-sized position.

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#7 Leaving too early or staying longer

This is another mistake new trader’s do. They either stay for long hours trading and waiting for opportunities or leave early in frustration. Both the situations are not favorable for best Intraday trading experience.

5 Steps To Build A Successful Online Marketplace

And everyone can have a slice of this promising industry. From wholesalers and retailers to innovative enthusiasts, anyone can start a flourishing business venture.

Marketplace

If you already have a business idea but not sure what your next steps are, this article is for you.

First, let’s go, step by step.

Let’s see what you need for a functional business-oriented online marketplace

#1 First, you need to validate your idea

This means that you need to gather answers from your potential users.

You need to discover:

  • Who are they exactly
  • What is the problem you can solve for them

How your target sees the value of your product or service

Once you had tested the waters get ready to think about further development and the Minimum Viable Platform. MVP is where you can start, depending on your budget. With the right development, you can launch your e-shop in 3 to 4 months. This, however, is not the end of development, rather a beginning.

MVP will allow you to further test the business potential of your idea, to see how your target audience/beta users are responding, and whether your project is built to meet their needs. From here you go to development improvements.

#2 Second, start an online marketplace business if there is a niche for your business

Before you start working on your platform, see what you have to do first. Market research is essential for a functional online marketplace.

Proper market research will secure your start and give useful data for your business development in the long run. If this research fails or you skip doing it, your business might take the wrong turn.

#3 Think why your online marketplace stands out from the herd

Your brand has to speak for itself and to represent certain appreciated values. The connection between the brand and its values is inseparable. Your platform is part of that relationship and it could be used to reflect values you want to promote.

In order to do that, you have to work on your brand awareness and match your values with the customers’. One of the ways for meeting their needs is by implementing smart UX functionalities to your future online marketplace.

#4 Find the right option for the development phase

Customized web solutions vs SaaS type marketplace builder?  

Businesses can rise and fall if the right technology is not employed. The success of an online business depends largely on the technology.

There are many options and they are coming with their pros and cons. We’ll briefly explain the main differences and advantages of technology solutions.

Launching an online marketplace on the existing SaaS platform?

Pros

This is the first choice for many companies and newbies in the eCommerce industry because SaaS platforms are “in the cloud”. As an owner, you won’t have to worry about hosting for example.

Apart from that, SaaS software can provide you with proven technical infrastructure, developed functionalities and tools for content promotion.

#5 Think long-term

Planning is the key. Work on your idea, share it with the people who might be interested to finance your project.

Discover your competitors, but make a distance from them. Think about why and how your marketplace is going to be better than the other ones. With the fully prepared online marketplace, the only thing you have to do is to work on your marketing strategy

Depending on the development solution you choose, it takes a lot of time and hard work to not only build an online marketplace but also obtain and retain customers. A thoughtful marketing strategy can help you with that.

Luckily there are many disruptive solutions and unique strategies you could use and look forward to many successful conversions.

Angel Broking Website and Trading Platforms

Angel Broking is an Indian Stock Broking company established in the year 1987. This firm is a member of the Bombay Stock Exchange (BSE), National Stock exchange (NSE), National Commodity & Derivatives Exchange Limited and Multi Commodity Exchange of India Limited (MCX) and a depository participant with CDSL.

Angel Broking

This Company provides financial services including Stock broking, Depository service, commodity trading and investment advisory service, wealth management, and solution such as personal loans and insurance are also offered by this firm.

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Angel Broking Trading Platforms

Angel offers different products that are Angel Eye, Angel Speed pro, Angel Trade and Angel swift for online trading. Further we will explain in detail about these products.

Angel Eye (Angel Broking Web)

Angel Eye is browser-based trading platform. User can directly login to this trading platform for that they don’t need to install software. They can also trade from web browser.

Features of these web applications are:

  • Access the latest market news and daily market data.
  • Provide a separate section called as Angel Research
  • You can track your investments across all asset classes and for your entire from a single place
  • Easy to use and with custom authentication for added security.
  • Multiple exchanges, hi-speed trading platform with streaming quotes.

Angel Broking Mobile App

This mobile application has been recently launched and it helps its user to stay invested in the mutual funds and top-performing stocks – this smart trading platform makes online trading very simple.

Features of this trading platforms are:

  • You can make your watchlist by adding multiple stocks that you wish to add.
  • It provides innovative features such as faster stock tracking, Auto news updates, and real-time fund transferability through multiple banks.
  • Intraday charts with indicators and live streaming price
  • Personalized notifications for new ideas and trades

Angel Broking Speed Pro

Angel Speed-pro is a trading software that user can download and install in their pc or laptop.

Features of this software are:

  • 30 days intraday and 20 years of historical data with real-time data and updates.
  • Research reports and Integrated news.
  • It shows real-time updates and Script – wise buy price, daily gainers and losers.

Angel Wealth

Angel wealth is a wealth management firm that provides customers unique retail-focused products and services. The Aim behind this service is to offer apt information and research-backed advice to help their client to make better profits.

Angel Wealth provide different service including portfolio management services, Demat account, Depository services, Intraday Trading calls, Investment Advisory, NRI Services.

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Angel Broking Customer Service

Angel Broking – as a leading and successful service broker, they provide the best customer service and their customer can contact through Online customer service center, Email, Phone, Offline Branches.

Moneycontrol Website Information – All in1 Guide

Moneycontrol The stock market is an important part of any person’s life who saves and invests money. Investors monitor and track the regular movements in the share price. In fact, without tracking the price movements, trading and investing in the share market is not possible.

Moneycontrol

Moneycontrol website is a very good platform that provides all the necessary stock market information to the users. Let us first start the article by knowing more about the history of Money Control.

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History of Moneycontrol

The website was first started by a team of husband and wife, Victor and Sangeeta Fernandes. In the year 2000, a subsidiary of TV18, E-Eighteen dot com bought the major stake in moneycontrol. The couple was given 7.5% of equity. Furthermore, with the course of time Reliance Industries acquired the Network 18 and TV18 group in 2014. Therefore, the current majority holders and owner of money control website is Reliance Industries.

Let us now understand the features and functioning of the website.

Moneycontrol Share Price

The most important aspect in the stock market is share price. With website and mobile application, the live share price can be seen easily. The following steps shall help the user to watch share price on website.

  • Enter the name of the stock in the search bar.As we can see in the above image that on typing GMR, the website suggests the name the stock.
  • Now just select the name of the company and click on it.

we can see that all the details including the share price are available on the website. All the necessary information like 52 weeks high and low, important news, financial statements, results, etc. can be seen on this page.

How to Login on Moneycontrol

Moneycontrol is the leader in providing stock market information. In fact, there is no one even close to it. Therefore, a person dealing with the stock market must make an account on the website. Below are the steps to sign up for the website.

Step 1: Click on the sign-up option on the website page.
Step 2: On clicking the sign-up option, a menu suggesting the different ways to open account on the website will pop up.
Step 3: On signing up the website you can create your portfolio and watchlist. In fact, by creating a portfolio you can monitor the value of your investments regularly. In addition, the watchlist maintains the list of stocks that you would like to track. Therefore, tracking share price movements on moneycontrol is simple and easy.

Most of the users on the website and application opt for adding stocks to the moneycontrol portfolio and moneycontrol watchlist option. In fact, with moneycontrol portfolio option you can put the details of all your holdings in the application with their price. In addition, when the market opens the portfolio values increases or decreases on the basis of price movements. Furthermore, regular traders and investors can keep track of live prices by adding stocks to the moneycontrol watchlist.

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Features of Moneycontrol Website

Home

This is the default page of website. This page provides the latest market information and news. The summary of market action, global indices, most active stocks, top gainers, top losers and much more stock market information is available on this page.

News

The next segment on the website is News. On this page all the latest news is available. In fact, the news is not only related to the stock market but national and international news as well. Furthermore, there are various segments on the page for different news which the visitor wants to read like top news, latest news business videos, economic news, world news, mutual funds, personal finance and so on.

Markets

Market section is probably the most important section on the website. The people dealing in the stock market mainly use the website and application for the market section. This section presents the stock market news, quotes, top losers, top gainers, volume shockers, and many more things. Therefore, it would not be wrong to say that a website is a complete portal for stock market followers. Furthermore, users can even know the information on individual stocks. In addition, the visitors to the website can know pre-market information, technical, earnings, IPO news and other market information.

Mutual Funds

The mutual fund segment on the moneycontrol website shows the different types of mutual funds. It shows the best mutual funds to buy. In fact, it suggests the visitors the Crisil rank along with monthly and yearly performance. The visitors just need to visit the page and find which mutual fund would suit their requirements.

Commodities

Individual dealing in stock markets often trades in the commodity market. The commodity market is a market that trades in the primary economic sector like agricultural products, metals, oil, and gas, etc. The prices of commodities are available on the website. Therefore, if you are trading or investing in the stock market and also deal in the commodities market, website and application is the right place for you.

Why Google Ads Accounts Succeed and Fail

Accounts If you’ve ever managed a Google Ads account, at some point you’ve sat back, stared at the computer screen and wondered, “Why? Why is this happening?” Even the most experienced account manager has this sort of moment on a regular basis. Google Ads is just plain hard to figure out.

Accounts

You can follow every best practice and come up short…and then make some minor tweak that produces phenomenal results. A while back, we realized that a lot of the apparent “randomness” of Google Ads management came from the fact that we were relying on personal experience to figure out our best practices. That didn’t work.

After trying to figure out why one person’s “best practices” backfired for someone else, it occurred to me what our problem was—we couldn’t see the forest for the trees.

To solve this problem, we started accumulating data. We collected data on our own accounts. We audited over 2,000 Google Ads accounts for potential clients. And, amongst all that data, we made some remarkable discoveries.

Over the years since we first published these findings (March 1, 2016), we’ve audited thousands of new accounts. To be honest, very little has changed. Most accounts still struggle with these same problems and the findings in this article remain as useful today as they were when they were first published.

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A Quick Note About Currency

Before we dive into the details, it’s important to note that all currency has been standardized to the US dollar. This is important.

Google Ads reports monetary figures in the currency of the account, which is why many agencies report that they manage 100-500 million in annual revenue.

What Did We Learn from 2,000+ Google Ads Accounts?

As of writing this post (March 1, 2016), we’ve audited 2,167 Google Ads accounts—representing over $320 million in ad spend in hundreds of industries across the world.

All told, that ad spend paid for more than 90 billion impressions and well over 500 million clicks.

The question is, was it worth it?

Conversion Tracking

One of the first things you notice when you audit 2,000 Google Ads accounts is just how few accounts have effective conversion tracking in place.

To the credit of everyone who’s encouraged conversion tracking over the years, 57.7% of Google Ads accounts have set up some level of conversion tracking.

However, that means that 42.3% of Google Ads account managers have absolutely no idea whether or not their campaigns are working.

And, it gets worse. Of that 58% of accounts with conversion tracking, only half—well, technically 50.1%—are actually tracking anything meaningful. The other half is technically tracking conversions, but their setup is so poor that they might as well not be tracking anything at all.

However, most plumbing/HVAC companies only track form submissions, which are few and far between—making them a terrible indicator of campaign effectiveness!

Plumbers aren’t the only ones with this problem, either. Many companies with millions of clicks have only a handful of conversions to their name. Yes, they technically have conversion tracking in place, but it’s not doing them any good.

Conversion Rates

This poor tracking implementation heavily weighs conversion rate estimates towards 0%. Even accounts with millions of clicks are not immune to this problem.

For example, take a look at this chart, which compares total clicks per Google Ads account to the conversion rate of the account.

Clearly, there’s a reason why a conversion rate of 2-3% is generally considered “typical” for a Google Ads account. Based on our data, the median conversion rate for a Google Ads account is 2.18%.

The bottom 27.5% of accounts lie in the 0-1% conversion rate range and the top 25% of accounts have a conversion rate better than 5.34% What does that mean for you? Well, if more than 5.34% of your clicks are converting, that means your conversion rate is better than 75% of Google Ads advertisers.

If your conversion rate is above 11.03%, your account is in the top 10% of all Google Ads accounts. Great news, right? Well, maybe. Remember, only half of the conversion tracking is actually set up correctly. Here’s how the conversion rate distribution breaks down for the half with good conversion rate tracking in place:

Ad Spend Efficiency

Hopefully, it’s clear by now that most Google Ads accounts are not tracking their conversions properly. The question is, how does that affect campaign performance?

To get at that data, we need to look at overall budget efficiency.

Pay-per-click advertising is intent-based marketing. In other words, you want your ads to show up for internet searches that indicate a strong purchasing intent—you want to be seen by people who want your product or service. Fortunately, Google Ads provides insight into the search intent of your audience through the Search Terms report.

The Search Term report allows you to see exactly what searches triggered your ad and how many impressions, clicks and conversions each search term produced.

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The Exponential Cost of Wasted Ad Spend

Not unsurprisingly, your cost-per-conversion is directly related to your wasted ad spend.

Unraveling this relationship is fairly complex, but I’ve already done the legwork for you, so you can just benefit from the results.

Now, you’d think the connection between wasted ad spend would be linear. In other words, for every 10% increase in wasted ad spend, your cost-per-conversion would increase by around 10%.

Let’s take a look.

Since cost-per-click has a significant effect on cost-per-conversion, let’s just evaluate Google Ads accounts with an effective cost-per-click of around $1.00:

What Is Status Quo Bias in Sales and Marketing?

Status Quo Bias is defined as a person’s innate preference for not doing something different from what they’re doing today.

Over the years, a number of psychological studies have shown that when faced with a decision, the majority of people tend to stick with their status quo. And most of the time, you aren’t even aware of how this bias affects your decisions.

Status Quo Bias

Why does it happen? The simple answer is that people naturally view change as costly, unsafe, and risky. If the perceived benefits of a new or alternative solution don’t outweigh the perceived costs of changing their status quo, people tend to take no action to change. They prefer instead to continue on the path they’re already on—even if the alternative is objectively better.

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Decision-making science has shown that Status Quo Bias is closely related to another cognitive bias known as Loss Aversion—a concept that was popularized by Nobel Prize-winning researchers Daniel Kahneman and Amos Tversky.

Loss Aversion research found that the potential for loss stands out more in peoples’ minds than the potential for gain. And people are twice as motivated to make a decision to avoid a loss than to achieve a gain.

At its core, Status Quo Bias is about safety. Whether you realize it or not, you are inherently biased to take the path of least resistance in your decision-making. It’s much easier—and much safer—to stay with your current way of doing things than to take a risk on something new. And the same is true for your customers.

How Does Status Quo Bias Apply to Sales and Marketing?

In a sales and marketing context, Status Quo Bias is a powerful force that can either be your best friend or your worst enemy. If you understand how your buyers are framing their decision to change, versus staying with their status quo, you’re more likely to persuade them to change, choose you, and stay with you when your competitors come knocking at their door.

But how you manage your buyer’s Status Quo Bias changes with the situation at hand.

In the customer acquisition scenario, you need to disrupt and defeat your buyer’s status quo to convince prospects to change and choose you. But in a renewal or expansion scenario, research shows that a disruptive approach will backfire. You actually need to defend your position as your customers’ status quo and reinforce the relationship.

With this in mind, it’s important to understand the deeper causes of Status Quo Bias. Then, you’ll know how it affects your buyer’s purchasing decisions across the entire Customer Deciding Journey.

The Four Causes of Status Quo Bias

Status-Quo-Bias1

1. Preference Stability

When people form an opinion or preference about a situation, they don’t like to change their mind. In fact, people filter out and discount information that runs counter to their opinion. If a customer’s preferences change less often or remain static, they’re more likely to choose the status quo and stick with what they’re doing today. Conversely, if you destabilize their preferences, you increase their openness to change.

2. Anticipated Regret/Blame

The possibility of regret brings up all sorts of negative emotions such as fear, dread, and anxiety. While the consequences of actual regret will play out in the future, the emotional experience of regret takes place in the present. Choosing the status quo may decrease the feelings of anticipated regret because there’s less risk involved, and therefore less of a chance that the decision-maker is blamed for the negative repercussions of that decision.

3. Cost of Action/Change

Changing the status quo often involves a cost of some kind—the transactional costs associated with the change, or the transitional resourcing costs of changing to something new. Change seems risky or costly while sticking with the status quo registers as either neutral or even beneficial—even in the face of contrary evidence. Even when no explicit costs are associated with switching, uncertainty can stall the decision from moving forward.

4. Selection Difficulty

When prospects and customers are overwhelmed by too many options, they suffer from “choice overload.” This amplifies their tendency to view change as complex and costly. Decisions may also seem more difficult if there isn’t enough value associated with one choice versus another.

When you’re the outsider challenging your prospect’s status quo, your sales and marketing messages must show enough value to disrupt these four causes. But when you’re the insider, defending your incumbent position to existing customers, you need to defend them.

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How to Overcome Status Quo Bias

Differentiation is one of the most daunting challenges salespeople and marketers face. Unfortunately, many organizations rely on “best practices” that actually have the opposite effect—you end up sounding exactly like everyone else.

When you sound like everyone else, you play into your buyer’s Selection Difficulty, which only reinforces their Status Quo Bias. Ironically, this lack of differentiation is quite common. In fact, 60 percent of deals in the pipeline are lost to “no decision” rather than to competitors.

A Beginner’s Guide To Investing In A Mutual Fund In 2020

Mutual Fund, You are not alone.  Investment is still a word clouded in skepticism.  We often doubt the safety of our invested money, the tenure of investment, the amount of return and so on.  Besides, the myths and misconceptions professed by non-investors only add to our confusion.

Though there are different forms of investments that people make to grow their wealth, investing in mutual funds is the safest and the most secure option of all.

Mutual Fund

So, if you want to grow your hard-earned money without starting a side business, investing in mutual funds would be your best bet. (Let me tell you here, starting a business is financially riskier than investing in a mutual fund!)

The year 2018 is around the corner and if making more money is there in the list of your New Year resolutions, Congrats! You are going to make this resolution success and you will thank us later.

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Here, we will give you 4 most important reasons why you should invest in a mutual fund.

 1. A Perfect Balance Between Risk And Returns

When it comes to investing money, what bothers us the most is the risk? After all, it’s your hard-earned money so it’s natural for you to worry about its security while expecting timely and handsome returns for it.  In case of mutual funds, you can ward off your worries as the invested money is handled by professional fund managers.  Moreover, your asset is allocated among diverse funds which ensure a cushion of security against market fluctuations. So, in a nutshell, this reduces the risk associated with your return on investment.

2. Start Investing With Just Rs.500

The best part of mutual funds is that it suits every type of investors. So, do not regret if you cannot afford to invest in real estates, gold or in a new business venture, you still can make quite a handsome amount of money just by investing in a mutual fund. You can even start investing with as less as Rs.500 every month. This is the minimum amount to invest in mutual funds in India. Then, depending on your financial capacity, you can gradually increase the amount.  So, if you start early, and stay invested long-term while investing regularly, you can build a huge corpus just within a span of few years.

3. Set Investment Goals And Tenure That Suit You

In mutual funds, there are several schemes to choose from. The schemes provide different tenure and financial objectives. So, choose a scheme that is in line with your financial goals and save up to it accordingly. This will also help you get the money you need to full fill many of your dreams or future plans with your loved ones.

4. Money Doesn’t Get Locked Up In A Mutual Fund

Another best thing about mutual funds is that it keeps your money liquid. In other words, your invested money never gets locked up in a mutual fund, hence it is always accessible to you.  Your money grows based on your investment term (long-term or short-term).  Mutual funds are considered the most flexible form of investments and hence, you can redeem your investment completely or partially any time you want.

How To Invest In Mutual Funds In India

You don’t have to be an investment expert to start investing in a mutual fund. The following is a step by step guide for beginners on how to invest in a mutual fund in India.

Step One:   KYC Compliance

KYC compliance is a one-time process. It is the first and the most essential step to be KYC compliant as this would ensure the smooth functioning of your investment process. The filled-up application form, a copy of your PAN Card, proof of your address and a recent passport size photograph are the documents required at the time of KYC compliance.

Step Two:  The Right Asset Class

The second most important step after completing the KYC process is choosing the right asset class. There are mainly three types of asset classes namely stocks, bonds, and balanced funds. Based on your risk appetite, you can choose to invest in any one of these three or in a combination of these asset classes.

Step Three: Funds Selection

This is of course one of the most important part while investing in mutual funds in India.  Choosing the right fund is necessary depending on your financial needs and goals. Also, compare various funds based on their market performance in the past few years.  Finally, select the fund that best suits your financial objectives.

Step Four: Asset Allocation And Diversification

If you want to keep your invested money secure against market volatility and still want to get good returns, you must not invest all your money in only one fund, no matter how good the performance record of that fund is. Always diversify your money among various funds with different risk profiles. This will keep your money safe and secure even for a long-term investment.

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 Step Five: Keeping A Track And Staying Invested

When it comes to mutual funds, your investment is handled by top-notch financial advisors and asset managers. But still, you should keep track of your funds from time to time. One more important thing is that you must stay invested for the entire investment tenure. Investors often exit mid-way whenever there is a dip in the market. Due to this practice, they fail to meet their financial goals. So, while investing in a mutual fund, it is crucial to stay invested and keep investing regularly to see the growth of your wealth.